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Heart of the Deal

'The Heart of the Deal,' a captivating journey penned by renowned real estate entrepreneur Anthony Lolli. This international bestseller takes readers on a compelling exploration of Lolli's rise from humble beginnings to the heights of success in the competitive world of real estate. Fueled by passion, perseverance, and a commitment to excellence, 'The Heart of the Deal' offers invaluable insights into achieving success in both business and life. Join the countless readers worldwide who have been inspired and empowered by Lolli's wisdom and experience.

What people say

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Judy Sahigan

What an amazing book, if you're thinking of getting into real estate then this is the book for you!


Jose Anormaliza

Gives you the tools you need to build an empire and gives you encouragement to never give up.


Matthew Foster

A great reminder than even an average person with laser-life focus can WIN if they stay the course!


Joanna Smith

Great book, could not put it down. Will be buying every book he comes out with from this point on!

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Elias Borjas

This book is a must for all real estate agents, new and veterans. Inspiring and informative.

Book Tour & Press

Cardone Central


Anthony Lolli, propelled by his best-selling book "The Heart Of The Deal," was invited onto Grant Cardone's 'Cardone Central' show to discuss real estate. With his expertise evident from the success of his book, Lolli's appearance captivated the audience, reaffirming his status as a leading authority in the field.

HOT 97


Anthony Lolli, renowned for his best-selling book "The Heart Of The Deal," was invited onto the HOT 97 podcast, reaching over 3 million subscribers, to share his expertise in real estate. His insights captivated the audience and inspired countless listeners to pursue their real estate goals.